Field Notes
Marketing, written for the trades.
What we would tell you across the table: how websites, search, ads and follow-up actually work for a trades business, with the numbers left in and the jargon left out.
8 articles
- Websites
Contractor website not getting calls? 7 reasons to check
Seven things to check on your own phone when a contractor website looks fine but the phone stays quiet: tap-to-call, speed, service pages, town, form and more.
All trades - Websites
Deck builder website design: what the site needs to do
What a deck and rail company needs on its website: real photos, a page per service, a quote form that works on a phone, and a real example.
Deck and rail - Facebook ads
Facebook ads for deck builders: what works and what to track
How a deck and rail company can use Facebook ads to book design consults, what to measure, and what two Meta windows looked like for Siteline Deck and Rail.
Deck and rail - Google ads
Facebook or Google ads: which should contractors run first?
Google ads catch homeowners already searching; Facebook reaches those still deciding. How your trade's buyers shop tells you which to run first.
All trades - Websites
How much does a contractor website cost in Canada?
What drives the price of a contractor website in Canada, what a quote should spell out, and the prices Rega Marketing publishes for its own builds.
All trades - Facebook ads
How much should a contractor spend on Facebook ads?
No one Facebook ad budget fits every contractor. Work out yours from job value, margin and capacity, with two real windows from a deck builder.
All trades - Lead system
Marketing agency contract red flags: 8 for contractors
Eight red flags to look for in a marketing agency contract before you sign, from lock-in terms to who owns your site and ad account, and what to ask instead.
All trades - Facebook ads
Why your Facebook leads don't answer, and what fixes it
Why Facebook leads go quiet for contractors, what you can check in your own ad account, and how a fast first reply and a clear next step change who picks up.
All trades
Nothing matches both of those yet.