Targeted Facebook Advertising For Home Improvement Companies

We leverage data to generate new customers and maximize your return on marketing spend across physical and digital channels.

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We integrate with home improvement companies to increase awareness, generate leads, and maximize the return of company wide marketing by leveraging data driven Facebook Advertising strategies.

What It Looks Like

From campaign structure and creative to monitoring and optimization, we take care of your Facebook Advertising so that your team can focus on what they do best.

Campaign Structure

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Crafting strategic frameworks for your ads to reach the right audience at the right time, maximizing impact and ROI.

Media Creation

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Creating captivating visuals and engaging multimedia content tailored to your brand and audience, driving clicks and conversions.

Ad Copywriting

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Crafting compelling ad copy that grabs attention, communicates your message effectively, and inspires action from your audience.

Split Testing

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Testing different ad elements to identify what resonates best with your audience, optimizing campaigns for maximum performance.

Monitoring & Optimization

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Constantly monitoring campaign performance, analyzing data, and making real-time adjustments to ensure optimal results and ROI.

Inside The Ad Creative

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Elements of An Ad:

This represents a Facebook News Feed Ad, placements will effect shown elements.

  • Company Logo: Facebook Page Profile Picture
  • Company Name: Facebook Page Name
  • Body Text: Paragraph Format Text
  • Media: Single Image, Carousel, Or Video
  • Display URL: Display The Final URL Of The Ad
  • Headline: Short Bold Text
  • Short Description: Disclaimers Or General
  • Button: Link To Your Desired Destination
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Company Name


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Short Description

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The Benefits Of Facebook Advertising

Facebook advertising has revolutionized the way businesses connect with their audience, offering unparalleled reach and sophisticated targeting capabilities. For home improvement and construction companies, this platform presents an exceptional opportunity to drive growth and engagement.

Unmatched Reach And Targeting Capabilities

Facebook boasts over 2.8 billion active users worldwide, with a significant portion residing in North America. This vast user base includes homeowners and decision-makers, making it an ideal platform for home service companies and dealer-based businesses looking to expand their reach. With Facebook’s advanced targeting options, you can:

  • Create custom audiences based on demographics, interests, behaviors, and location.
  • Reach homeowners aged 25+ who are likely to need home services or are interested in home improvement products.
  • Utilize lookalike audiences to find new potential customers who resemble your best existing clients.

Diverse Ad Formats To Meet Your Objectives

Facebook offers a variety of ad formats designed to achieve different marketing goals. This flexibility is crucial for large businesses looking to diversify their marketing efforts. Key ad formats include:

  • Lead Forms: Capture potential customers’ information directly on Facebook without them needing to leave the platform.
  • Video Ads: Engage users with compelling video content showcasing your services or products.
  • Carousel Ads: Highlight multiple products or services in a single ad, ideal for showcasing a range of offerings.
  • Website Traffic Ads: Drive users to your website to learn more about your services or make a purchase.

Precision Remarketing And Retargeting

Remarketing on Facebook allows you to re-engage users who have already interacted with your brand. This is particularly beneficial for businesses with longer sales cycles, such as home service providers and product dealers. Facebook’s pixel tracking enables you to:

  • Retarget visitors who have browsed specific pages on your website but haven’t converted.
  • Show dynamic ads featuring the products or services users viewed, encouraging them to take the next step.
  • Create sequential ad campaigns to nurture leads over time, ultimately driving higher conversion rates.

Scalable, Cost-Effective, And Measurable

Facebook advertising is highly scalable and cost-effective, allowing you to set your own budget and bid strategies. This means businesses can start with as little as a few thousand per month or scale up to $10,000 per month or more, provided the audience size supports it. For businesses with substantial marketing budgets, this flexibility ensures significant reach and engagement without overspending. Additionally, Facebook’s robust analytics tools provide detailed insights into ad performance, helping you to:

  • Start with as little as a few thousand per month or scale up to $10,000+ per month.
  • Track key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).
  • Optimize campaigns in real-time to improve results and maximize your investment.
  • Gain a deeper understanding of your audience’s behavior and preferences.

Proven Effectiveness With Real Data

Statistical data supports the effectiveness of Facebook advertising for high-revenue businesses:

  • 83% of people on Facebook discover new brands and products on the platform.
  • Over 78% of American consumers say they’ve discovered products to buy via Facebook.
  • The average Facebook user clicks on 12 ads per month, highlighting active engagement with ads.
  • Businesses see an average conversion rate of 9.21% from Facebook ads, making it one of the most effective platforms for generating leads and sales.

Sources: Facebook Insights Report 2022, Kleiner Perkins Internet Trends Report 2022, WordStream, "Facebook Advertising Benchmarks for 2022."

Case Studies

Hear from our clients and how Rega Marketing has transformed their business.

Septic & Waterproofing

Tyler Carruthers

$67,000 From Ads In The First 30 Days

With $1000 in advertising spend and 30 days, Rega Marketing helped Tyler quote nearly $170,000 worth of work which resulted in $67,000 of those quotes accepted.

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Deck And Railing

Brandon Lawson

$6000 Per Month To $25,000 Per Month

Within the first week he had multiple homeowners reaching out for a quote, site visit after site visit, quotes started getting accepted and he moved from being a sub to taking on his own work.

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Eavestrough & Siding

Tibor Okros

$26,000 Per Month To Over $55,000 Per Month

Working with Tibor for over a year, we have consistently helped him add $30,000 per month in additional revenue with some months peaking at $84,000 in total revenue.

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Companies That Trust Us

Our clients are our top priority.

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