Northwest Drainage Solutions

Where It Started

Tyler Carruthers, owner of Northwest Drainage Solutions, had a growing operation and a reputation for quality work in Thunder Bay. But like many hands-on business owners, his time was better spent managing crews than juggling websites and ads. When we first connected, Tyler had a basic homemade website and had experimented with boosting Facebook posts — but he knew it was time for a more serious marketing setup to take the business to the next level.

What Needed to Change

Tyler didn’t just need more leads — he needed a real foundation to support long-term growth. Our plan focused on three key areas:

Build The Brand

We created a professional, web-ready logo and a fully optimized website that looked credible and performed across devices. With that, we established his Google Business Profile and implemented tracking tools to measure real results.

Launch the Ads

We kicked off targeted Facebook and Google ad campaigns to reach local homeowners in need of septic, waterproofing, and drainage services. The goal was simple: high-intent leads, fast.

Layer in Systems

We added a call tracking number, missed-call text-back, and basic automations to ensure every lead got a fast response — even when Tyler was in the field.

How We Made It Work

By blending paid ads, SEO, local listings, and streamlined response tools, we built a system that delivered leads quickly while also supporting long-term visibility. We also structured the site and campaigns to cover multiple high-value service areas, expanding reach without stretching the budget.

What Happened Next

In just the first 30 days, Tyler sold $67,900 in projects and quoted over $170,000. Since then, we’ve helped generate over 1,376 leads, with consistent growth continuing month after month. While the backend systems are still being adopted more fully, Tyler has stayed busy — consistently landing high-value jobs and building a strong online presence that backs up the quality of work his team delivers on-site.

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