Is SEO Worth It for Contractors in Edmonton?

Wondering if SEO is worth it for contractors in Edmonton? See how smart SEO brings in more leads, builds trust, and keeps your business top of mind — without paying for every click.

Table Of Contents

Why SEO Still Matters for Contractors in 2025

If you’re a contractor in Edmonton — whether you specialize in renovations, landscaping, roofing, or plumbing — chances are you’ve asked yourself: “Do I really need SEO?”

The short answer: Yes, absolutely.
The longer answer? SEO is one of the highest ROI investments local contractors can make in 2025 — but only when it’s done right.

Let’s break down why.

Edmonton Homeowners Still Start With Google

Over 87% of homeowners start their search for a local contractor on Google. If you're not showing up when someone searches:

  • “bathroom renovation Edmonton”
  • “deck builder near me”
  • “emergency plumber Edmonton”

...then you're likely losing that job to a competitor who does show up.

Unlike paid ads, SEO positions your business to be found organically — with no cost per click — and builds trust over time.

What Kind of Results Can Contractors Expect From SEO in Edmonton?

Here’s what solid SEO typically delivers for local contractors:

Consistent, high-intent leads
More calls and quote requests from Google
Better trust and credibility from reviews and visibility
Lower long-term marketing costs

A well-optimized contractor site in Edmonton can easily rank on the first page for 20–50 relevant search terms. Even a few of these bringing in traffic weekly can mean dozens of free leads every month.

What Goes Into SEO for Contractors?

At Rega Marketing, here’s what we do for contractor SEO in Edmonton:

  1. Local Optimization — Google Business Profile, local citations, map pack ranking
  2. On-Site SEO — Fast site, mobile-ready, clear call-to-actions, contractor-specific keywords
  3. Content Marketing — Articles like this one that build topical relevance
  4. Link Building — Ethical backlinks to build authority
  5. Review Strategy — Automated review flows to build trust

This isn’t “set and forget” — it’s strategy meets consistency.

SEO That’s Actually Working in Edmonton

We’ve seen real results from local clients:

  • Northwest Drainage Solutions: 169+ form submissions in a year, largely driven by local SEO
  • Siteline Deck and Rail: Strong rankings for “vinyl deck installer” and similar terms in BC
  • Dryer Vent Squad: Built out from scratch, now ranking for localized dryer vent keywords in Calgary

We tailor your SEO to your trade, your area, and your goals — not some generic template.

So, Is SEO Worth It?

Let’s recap:

  • SEO helps your business appear when people are already searching for your services.
  • It builds authority, trust, and long-term lead flow.
  • It reduces your dependence on ads, saving you thousands over time.
  • It’s how smart local contractors in Edmonton stay booked up — even when others slow down.

Ready to Get More Leads Without Chasing Them?

If you want to grow your contractor business in Edmonton and get more of the right jobs — SEO is your foundation.

Rega Marketing specializes in websites and SEO for trades — and we’re based in Canada, so we know your market.

Contact Us
From Our Clients

Reviews & Case Studies

We’re not big on hype, just honest results. Here’s a look at what we’ve helped real clients achieve, and exactly how we did it.

Property Service Marketing Client Logo

Tyler Carruthers

Owner, Northwest Drainage Solutions

★ ★ ★ ★ ★

"I was already fairly busy when I reached out to Aidan, but I knew if I wanted to grow, I needed to get serious about how we looked and how we got leads. He helped us lock down a clean logo, a solid website, and ad campaigns that started working right away. We sold over $60K in the first month alone. It's not just about getting leads — it’s about looking legit and having the systems in place to handle them. Working with Rega has made a big difference."

Duradek Marketing Company

Brandon Lawson

Co-Owner, Siteline Deck AnD Rail

★ ★ ★ ★ ★

"We've been working with Aidan at Rega Marketing for over a year now. When we started, we had minimal branding and no real marketing plan. Aidan gave us a clear, transparent strategy — not everything all at once, but the most effective for our budget. As we grew, they helped us expand into new channels and build proper systems. Now in our second year, we’re on track to hit our first 7-figure year."

Eavestrough Marketing Agency

Tibor Okros

Owner, Forest City Eavestrough

★ ★ ★ ★ ★

"Before working with Aidan, we had no real ad strategy in place — just some referrals and seasonal demand. He came in, built out proper campaigns, and got us results fast. Leads started flowing almost immediately, and we’ve consistently doubled our monthly revenue since. What I like most is that it’s not just ads — it's the systems, the follow-up, and the way everything works together. Rega Marketing has been a key part of our growth."

Tree Service Website Builder

Margaret Bonneau

Co-Owner, High Line Tree Service

★ ★ ★ ★ ★

"Rega Marketing just completed a website for my son's business. They were  extremely knowledgeable, easy to communicate with and very patient. I couldn't be happy with the results!! I highly recommend Rega Marketing. Thank you from High Line Tree Service in Chilliwack"

Habitat MVI Website Builder

Trevor Coyle

CEO, Habitat For Humanity MVi

★ ★ ★ ★ ★

"Working with Aidan at Rega Marketing has been a great experience. He completely rebuilt our website to better reflect our mission and make it easier for people to navigate and get involved. He also connected it with our CRM, so all our form submissions now flow directly into it, which has saved us a lot of time."

Landscaping Website Builder

Bryan Ballard

Owner, Urban Oasis Landscaping

★ ★ ★ ★ ★

"I reached out to Rega Marketing with no real online presence. They helped me bring everything together, from a clean, professional logo to a website that actually reflects the quality of our work. The process was straightforward and easy to follow, and the end result turned out better than I expected."

Raising Capital With $15 Leads

Real-Estate Investment

View Case study

800+ New Leads Across Canada And The US

Manufacturer And Distributor

View Case study

Blended Strategy Brings Big Business

Property Services

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$100K+ Per Month From The Ground Up

Deck And Railing

View Case study
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Every month you wait is another month of missed leads, lost jobs, and wasted spend.

Let’s Get You to That Next Level

You’re not new to the game — but you know things need to change if you’re going to grow. If you’re ready for more quality leads, a business that looks as good online as the work you do, and systems that save you time instead of wasting it — let’s talk.