Facebook vs Google Ads for Contractors
Which platform is better for contractors—Facebook or Google Ads? Rega Marketing breaks it down and helps you choose the best lead generation strategy in 2025.
Which platform is better for contractors—Facebook or Google Ads? Rega Marketing breaks it down and helps you choose the best lead generation strategy in 2025.
If you're a contractor, roofer, plumber, or builder trying to grow your business in 2025, you've likely asked yourself:
Should I use Facebook Ads or Google Ads to get more leads?
The short answer: both platforms can work—but they serve very different purposes. Understanding those differences is key to building a lead generation strategy that actually works.
In this guide, we’ll break down Facebook vs Google Ads for contractors, so you can choose the right platform—or combine them—to get the results you’re after.
Facebook Ads are visual advertisements that appear in a user’s Facebook and Instagram feeds, Stories, and Messenger. These ads target people based on interests, behavior, location, and demographics—not based on what they’re actively searching for.
They’re great for creating awareness, showcasing your work, and capturing leads through simple forms or direct messages. Facebook Ads are particularly effective for contractors with visual work (think landscaping, painting, remodeling) and service offers that benefit from discovery rather than urgency.
Google Ads are text-based ads that appear at the top of Google search results when someone searches for a service. These are “intent-driven” ads—meaning the user is actively looking for help.
For example, if someone types in “roof repair in Nanaimo,” and you’re running Google Ads for that keyword, your ad could appear at the top. These are excellent for capturing leads from homeowners who are ready to hire.
Let’s compare some of the biggest differences between these two ad platforms—without the technical table.
Google Ads target people with high purchase intent—someone actively searching “emergency plumber” or “contractor near me.” Facebook Ads reach people who weren’t necessarily searching, but may still need your service when it’s presented visually or at the right time.
Google leads are often more qualified but come at a higher cost per click or conversion. Facebook leads may be more affordable and higher in volume, but they’re earlier in the buying process—so nurturing becomes important.
Both platforms can deliver fast results, but in different ways. Google is great for urgent or high-intent services, while Facebook builds consistent lead flow and trust over time.
Facebook thrives on images, videos, and dynamic storytelling—perfect for showing before-and-after projects. Google relies on keyword-targeted text ads, which need strong headlines and compelling landing pages.
Facebook excels in interest- and behavior-based targeting, allowing you to reach homeowners, new movers, or those planning renovations. Google, meanwhile, relies on keywords to reach people with immediate intent.
Facebook Ads are a smart choice when:
For example, if you're a deck builder in BC, showing a scroll-stopping image of a recent build can capture interest and lead to inquiries—even if the viewer wasn’t searching for it at that moment.
Google Ads are ideal when:
This is the platform that meets people at the decision stage—when they’re ready to call or book.
The smartest contractors we work with at Rega Marketing combine the power of both platforms.
Here’s how:
This approach creates a full-funnel lead system that runs consistently and predictably—perfect for growing your contracting business.
When someone visits your website but doesn’t convert, you can follow up with visual Facebook Ads that keep you top-of-mind. This increases conversion rates dramatically—often by 2x to 3x—especially when combined with email or SMS automation.
If you're looking for brand visibility and cost-effective lead generation, start with Facebook Ads.
If you're after hot leads who are ready to hire now, Google Ads is your tool.
If you want a scalable system, combine both with a clear strategy.
We help contractors across BC and beyond:
We’re not big on hype, just honest results. Here’s a look at what we’ve helped real clients achieve, and exactly how we did it.
Owner, Northwest Drainage Solutions
★ ★ ★ ★ ★
"I was already fairly busy when I reached out to Aidan, but I knew if I wanted to grow, I needed to get serious about how we looked and how we got leads. He helped us lock down a clean logo, a solid website, and ad campaigns that started working right away. We sold over $60K in the first month alone. It's not just about getting leads — it’s about looking legit and having the systems in place to handle them. Working with Rega has made a big difference."
Co-Owner, Siteline Deck AnD Rail
★ ★ ★ ★ ★
"We've been working with Aidan at Rega Marketing for over a year now. When we started, we had minimal branding and no real marketing plan. Aidan gave us a clear, transparent strategy — not everything all at once, but the most effective for our budget. As we grew, they helped us expand into new channels and build proper systems. Now in our second year, we’re on track to hit our first 7-figure year."
Owner, Forest City Eavestrough
★ ★ ★ ★ ★
"Before working with Aidan, we had no real ad strategy in place — just some referrals and seasonal demand. He came in, built out proper campaigns, and got us results fast. Leads started flowing almost immediately, and we’ve consistently doubled our monthly revenue since. What I like most is that it’s not just ads — it's the systems, the follow-up, and the way everything works together. Rega Marketing has been a key part of our growth."
Co-Owner, High Line Tree Service
★ ★ ★ ★ ★
"Rega Marketing just completed a website for my son's business. They were extremely knowledgeable, easy to communicate with and very patient. I couldn't be happy with the results!! I highly recommend Rega Marketing. Thank you from High Line Tree Service in Chilliwack"
CEO, Habitat For Humanity MVi
★ ★ ★ ★ ★
"Working with Aidan at Rega Marketing has been a great experience. He completely rebuilt our website to better reflect our mission and make it easier for people to navigate and get involved. He also connected it with our CRM, so all our form submissions now flow directly into it, which has saved us a lot of time."
Owner, Urban Oasis Landscaping
★ ★ ★ ★ ★
"I reached out to Rega Marketing with no real online presence. They helped me bring everything together, from a clean, professional logo to a website that actually reflects the quality of our work. The process was straightforward and easy to follow, and the end result turned out better than I expected."
You’re not new to the game — but you know things need to change if you’re going to grow. If you’re ready for more quality leads, a business that looks as good online as the work you do, and systems that save you time instead of wasting it — let’s talk.
