Facebook Ads vs. Google Ads for Edmonton Contractors | Which Gets Better Results?
Contractor in Edmonton wondering whether to use Facebook Ads or Google Ads? Discover the pros, cons, and best ROI approach for local lead generation.
Contractor in Edmonton wondering whether to use Facebook Ads or Google Ads? Discover the pros, cons, and best ROI approach for local lead generation.
If you're a contractor in Edmonton trying to grow your business, you’ve probably considered running online ads. But the big question is:
Do you go with Facebook Ads or Google Ads?
Both platforms can work, but depending on your trade, budget, and goals, one might outperform the other. In this article, we break down the key differences, pros and cons, and which works best for contractors in Edmonton.
Whether you do fencing, HVAC, painting, landscaping, or any other home service — this comparison will help you make the most of your marketing spend.
Google Ads are search-based. That means your ad shows up when someone types something like:
These are high-intent searches — people already looking to hire someone.
💡 For certain trades where people search in emergencies — like garage door repair or emergency plumbing in Edmonton — Google Ads can deliver fast results when done right.
Facebook Ads target people based on interests, demographics, and behaviors — not what they’re searching for. So instead of showing up when someone searches “deck builder Edmonton,” you're putting your brand in front of people who might need it soon.
💡 Facebook is fantastic for contractors in Edmonton who want to stay top-of-mind — especially for seasonal services like exterior painting, landscaping, or fencing.
Because the customer journey is longer than you think.
Someone might see your Facebook Ad on Monday, Google you on Wednesday, and request a quote on Friday.
When both ad platforms are working together — and sending traffic to a fast, clear, and optimized site — you win more jobs and reduce cost per lead.
If you're investing in websites in Edmonton, make sure they’re ad-ready. Many contractor sites aren’t built to convert traffic — no clear CTAs, no mobile optimization, and no trust signals.
If your contractor business in Edmonton is…
No matter which platform you choose, make sure it aligns with your goals, market, and service type.
Want help running ads that actually get results in Edmonton?
We’ve helped dozens of contractors across Alberta get more leads, quotes, and jobs — without wasting money on clicks that don’t convert.
Let us show you what’s possible.
We’re not big on hype, just honest results. Here’s a look at what we’ve helped real clients achieve, and exactly how we did it.
Owner, Northwest Drainage Solutions
★ ★ ★ ★ ★
"I was already fairly busy when I reached out to Aidan, but I knew if I wanted to grow, I needed to get serious about how we looked and how we got leads. He helped us lock down a clean logo, a solid website, and ad campaigns that started working right away. We sold over $60K in the first month alone. It's not just about getting leads — it’s about looking legit and having the systems in place to handle them. Working with Rega has made a big difference."
Co-Owner, Siteline Deck AnD Rail
★ ★ ★ ★ ★
"We've been working with Aidan at Rega Marketing for over a year now. When we started, we had minimal branding and no real marketing plan. Aidan gave us a clear, transparent strategy — not everything all at once, but the most effective for our budget. As we grew, they helped us expand into new channels and build proper systems. Now in our second year, we’re on track to hit our first 7-figure year."
Owner, Forest City Eavestrough
★ ★ ★ ★ ★
"Before working with Aidan, we had no real ad strategy in place — just some referrals and seasonal demand. He came in, built out proper campaigns, and got us results fast. Leads started flowing almost immediately, and we’ve consistently doubled our monthly revenue since. What I like most is that it’s not just ads — it's the systems, the follow-up, and the way everything works together. Rega Marketing has been a key part of our growth."
Co-Owner, High Line Tree Service
★ ★ ★ ★ ★
"Rega Marketing just completed a website for my son's business. They were extremely knowledgeable, easy to communicate with and very patient. I couldn't be happy with the results!! I highly recommend Rega Marketing. Thank you from High Line Tree Service in Chilliwack"
CEO, Habitat For Humanity MVi
★ ★ ★ ★ ★
"Working with Aidan at Rega Marketing has been a great experience. He completely rebuilt our website to better reflect our mission and make it easier for people to navigate and get involved. He also connected it with our CRM, so all our form submissions now flow directly into it, which has saved us a lot of time."
Owner, Urban Oasis Landscaping
★ ★ ★ ★ ★
"I reached out to Rega Marketing with no real online presence. They helped me bring everything together, from a clean, professional logo to a website that actually reflects the quality of our work. The process was straightforward and easy to follow, and the end result turned out better than I expected."
You’re not new to the game — but you know things need to change if you’re going to grow. If you’re ready for more quality leads, a business that looks as good online as the work you do, and systems that save you time instead of wasting it — let’s talk.
