Best Ad Types for Construction Leads

The Best Ad Types for Construction Leads: What Actually Works in 2025

Stop Wasting Money on Ads That Don’t Convert

Let’s be honest—most contractors don’t have time to figure out marketing, let alone which ad types actually bring in jobs. But if you’re running Facebook and Google Ads without a strategy, chances are you’re spending money without seeing real results.

This guide breaks down the best ad types for construction leads, so you can stop guessing and start generating qualified, local jobs consistently.

Whether you’re a builder, roofer, plumber, or remodeler, this list will help you focus your marketing dollars on what actually works.

Why Choosing the Right Ad Type Matters

Not all ads are created equal. Some get clicks but no calls. Others drive interest but attract the wrong audience (like price-shoppers or DIYers).

The right ad type:

• Attracts ready-to-hire homeowners
• Matches your ideal project size and location
• Builds trust and encourages immediate action

Let’s break down the top-performing options in 2025.

1. Before & After Photo Ads (Facebook/Instagram)

These are highly visual and high-performing, especially for remodelers, painters, landscapers, and roofers.

Why it works:

• Instantly shows transformation and results
• Appeals to emotion and aspiration
• Proven to get higher engagement than text-only ads

Pro tip: Use carousels to show multiple stages or time-lapses for added impact.

2. Video Walkthrough Ads

Great for:

• Home builders
• Renovation contractors
• Custom projects or high-end work

Video builds instant trust. A quick walkthrough with a voiceover explaining what was done builds credibility and helps homeowners picture working with you.

Keep it under 30–60 seconds for best performance on social platforms.

3. Lead Form Ads (Facebook/Meta)

These allow users to request a quote or consultation without leaving Facebook. The form auto-fills with their contact info.

Why contractors love them:

• Low friction for the user
• Easy lead capture
• Works incredibly well on mobile

Add qualifying questions like “What’s your project budget?” or “Timeline to start?” to vet leads.

4. Google Search Ads for Service Keywords

When someone searches “deck builder near me” or “kitchen renovation contractor in BC,” Google Search Ads put you at the top of the page.

Best for:

• Contractors ready to compete for high-intent leads
• Service-specific searches
• Local market domination

Pair with solid landing pages and trust signals (reviews, photos) to maximize conversions.

5. Retargeting Ads (Facebook or Google)

Ever had a homeowner visit your website but never call?

Retargeting ads bring them back.

• Show ads only to people who viewed your site or clicked your ad
• Reinforce brand familiarity
• Often leads to cheaper conversions

You can also offer a limited-time offer or free consultation to encourage return visits.

Bonus: Hybrid Ad + Automation Systems

We specialize in linking your best-performing ads to:

• Automated follow-ups via email/text
• Conversion-optimized landing pages
• Local SEO efforts to reduce ad costs over time

This system runs while you work, nurturing leads until they’re ready to book.

Want Ads That Bring In Real Construction Jobs?

Stop spending on guesswork. We’ll help you build a lead generation machine with the right ads for your trade, city, and goals.