Best Ad Types for Construction Leads
Discover the best ad types to generate construction leads in 2025. From photo carousels to Google search ads, Rega Marketing helps contractors win more jobs.
Discover the best ad types to generate construction leads in 2025. From photo carousels to Google search ads, Rega Marketing helps contractors win more jobs.
Let’s be honest—most contractors don’t have time to figure out marketing, let alone which ad types actually bring in jobs. But if you’re running Facebook and Google Ads without a strategy, chances are you’re spending money without seeing real results.
This guide breaks down the best ad types for construction leads, so you can stop guessing and start generating qualified, local jobs consistently.
Whether you’re a builder, roofer, plumber, or remodeler, this list will help you focus your marketing dollars on what actually works.
Not all ads are created equal. Some get clicks but no calls. Others drive interest but attract the wrong audience (like price-shoppers or DIYers).
The right ad type:
Let’s break down the top-performing options in 2025.
These are highly visual and high-performing, especially for remodelers, painters, landscapers, and roofers.
Why it works:
Pro tip: Use carousels to show multiple stages or time-lapses for added impact.
Great for:
Video builds instant trust. A quick walkthrough with a voiceover explaining what was done builds credibility and helps homeowners picture working with you.
Keep it under 30–60 seconds for best performance on social platforms.
These allow users to request a quote or consultation without leaving Facebook. The form auto-fills with their contact info.
Why contractors love them:
Add qualifying questions like “What’s your project budget?” or “Timeline to start?” to vet leads.
When someone searches “deck builder near me” or “kitchen renovation contractor in BC,” Google Search Ads put you at the top of the page.
Best for:
Pair with solid landing pages and trust signals (reviews, photos) to maximize conversions.
Ever had a homeowner visit your website but never call?
Retargeting ads bring them back.
You can also offer a limited-time offer or free consultation to encourage return visits.
We specialize in linking your best-performing ads to:
This system runs while you work, nurturing leads until they’re ready to book.
Stop spending on guesswork. We’ll help you build a lead generation machine with the right ads for your trade, city, and goals.
We’re not big on hype — we'll let the results do the talking. Below are some reviews, real client stories, and a deeper dive into how we got them there.
Owner, Northwest Drainage Solutions
★ ★ ★ ★ ★
"I was already fairly busy when I reached out to Aidan, but I knew if I wanted to grow, I needed to get serious about how we looked and how we got leads. He helped us lock down a clean logo, a solid website, and ad campaigns that started working right away. We sold over $60K in the first month alone. It's not just about getting leads — it’s about looking legit and having the systems in place to handle them. Working with Rega has made a big difference."
Co-Owner, Siteline Deck AnD Rail
★ ★ ★ ★ ★
"We've been working with Aidan at Rega Marketing for over a year now. When we started, we had minimal branding and no real marketing plan. Aidan gave us a clear, transparent strategy — not everything all at once, but the most effective for our budget. As we grew, they helped us expand into new channels and build proper systems. Now in our second year, we’re on track to hit our first 7-figure year."
Owner, Forest City Eavestrough
★ ★ ★ ★ ★
"Before working with Aidan, we had no real ad strategy in place — just some referrals and seasonal demand. He came in, built out proper campaigns, and got us results fast. Leads started flowing almost immediately, and we’ve consistently doubled our monthly revenue since. What I like most is that it’s not just ads — it's the systems, the follow-up, and the way everything works together. Rega Marketing has been a key part of our growth."
Co-Owner, High Line Tree Service
★ ★ ★ ★ ★
"Rega Marketing just completed a website for my son's business. They were extremely knowledgeable, easy to communicate with and very patient. I couldn't be happy with the results!! I highly recommend Rega Marketing. Thank you from High Line Tree Service in Chilliwack"
CEO, Habitat For Humanity MVi
★ ★ ★ ★ ★
"Working with Aidan at Rega Marketing has been a great experience. He completely rebuilt our website to better reflect our mission and make it easier for people to navigate and get involved. He also connected it with our CRM, so all our form submissions now flow directly into it, which has saved us a lot of time."
Owner, Urban Oasis Landscaping
★ ★ ★ ★ ★
"I reached out to Rega Marketing with no real online presence. They helped me bring everything together, from a clean, professional logo to a website that actually reflects the quality of our work. The process was straightforward and easy to follow, and the end result turned out better than I expected."
You’ve seen what we do. If you're ready to bring in more leads, look more professional online, and free up your time with better systems — let’s talk. Book a call or send us a message and we’ll take it from there.
