5 Website Mistakes Edmonton Contractors Make (And How to Fix Them)

Why Your Website Could Be Losing You Jobs in Edmonton

If you're a contractor in Edmonton — whether you build decks, install fences, renovate kitchens, or clean dryer vents — your website is often your first impression.

But too often, that impression isn’t a good one.

At Rega Marketing, we specialize in building and fixing contractor websites across Alberta — and we’ve seen the same costly mistakes again and again. Mistakes that directly lead to lost traffic, fewer calls, and lower credibility.

Below are 5 of the most common — and how to fix them.

1. Your Website Isn’t Optimized for Local SEO in Edmonton

You might have a nice-looking site, but if Google doesn’t know where you operate, your local customers won’t find you.

🔍 Problem:

• No mention of "Edmonton" in headlines, content, or meta tags
• No Google Business Profile linking strategy

✅ Fix:

• Add location-specific content that clearly says you serve Edmonton
• Use headings like “Fence Installation in Edmonton” or “Drywall Contractor Edmonton”

This small fix can get you showing up in map packs and local searches like:

"basement renovation edmonton"
"deck builder near me"

2. It’s Built With a DIY Website Builder (That Google Doesn’t Like)

We get it — builders like Wix or Squarespace seem easy. But they often load slow, don’t follow SEO best practices, and look untrustworthy to real customers.

🔍 Problem:

• Slow page speed = lower rankings
• Bloated code = poor mobile performance
• Templates don’t reflect your actual brand

✅ Fix:

• Move to a custom-built website that’s fast, mobile-optimized, and tailored to your trade
• Use on-page SEO principles like proper header hierarchy, alt tags, and internal linking
• Show off real projects, not stock photos

3. No Clear Call-to-Action (CTA)

You might be surprised how often we see contractor websites in Edmonton that forget to say what they want the visitor to do next.

🔍 Problem:

• No “Get a Quote” or “Call Now” button above the fold
• Forms are buried or confusing
• No urgency or benefit-focused CTA

✅ Fix:

• Put your CTA front and center (top of page, bottom of page, and sticky nav)
• Keep your form simple — name, phone, service needed
• Use language like:
  • “Get a Free Quote Today”
  • “Book Your Free Estimate in Edmonton”
  • “Let’s Talk About Your Project”

4. No Trust Signals = Fewer Calls

People don’t hire contractors they don’t trust. Your website needs to build that trust fast.

🔍 Problem:

• No reviews or testimonials shown
• No photos of your real work
• No mention of warranties, certifications, or experience

✅ Fix:

• Add a testimonials section with local reviews (especially from Edmonton homeowners)
• Show before-and-after photos of actual jobs
• Mention how long you’ve been in business, your service guarantee, or any affiliations (BBB, HomeStars, etc.)

5. It’s Not Mobile-Friendly or Loads Too Slow

Over 65% of contractor website visits come from mobile — and Google uses mobile experience as a ranking factor.

🔍 Problem:

• Pages take too long to load (more than 3 seconds = bounce)
• Navigation is hard on a phone
• Forms don’t work properly on mobile

✅ Fix:

• Use Google PageSpeed Insights to test your site
• Use responsive layouts that work across all screen sizes
• Reduce image sizes, compress files, and load important content first

Final Thoughts: Edmonton Contractors Need to Treat Their Website Like a Salesperson

Your website isn’t just an online business card — it’s a 24/7 lead generator.

By avoiding these mistakes and investing in a strong, conversion-focused site (paired with local SEO), you’ll build trust, rank higher in Google, and get more leads without chasing them.

At Rega Marketing, we help contractors in Edmonton and across Canada upgrade their websites to ones that actually work.